What is a Marketing Funnel?

It is one of the most useful things that you can focus on to make your marketing effective. Basically it is a picture of your customer’s journey from when they initially hear about your brand to when they buy it, recommend it to their friends and family and buy it again. You need to design […]

Does Advertising on Local Radio Work?

I love radio. I love listening to it and I love creating campaigns for it. As a marketing consultant I love to include radio in the tactics recommended to fulfil my client’s marketing strategy because I believe it works. But is my belief misplaced? In Ireland, it is hard to know. So little research is […]

What is a marketing strategy?

Strategy is a word that is bandied about a lot, especially by marketing consultants like me. I don’t like to use a lot of lingo, but it’s hard to get away from this word. Marketing strategy is at the core of any good business and it is what will determine its success or failure. According […]

Business to Business Brand Strategy

I was cooking beautiful free range pork chops on the grill one evening, got from a friend up the road who keeps pigs. I had just put them on so I decided to pop outside to feed the horses. So far, so country idyll. When I came back in just a few minutes later, flames […]

Brand Design for Organic Food Producers

I have been buying Regan Organic Chicken since they began selling in Enniscorthy Farmers Market – it is seriously the best chicken you will ever taste. I love that it is reared free range on all organic feed just a few kilometres up the road from me. When Mary Regan asked me to help her […]

Whizzy Internet Launches Connect and Support Initiative

I love working with Whizzy Internet, the local, independent broadband provider for Wexford, South Wicklow and Carlow as their marketing consultant. This is a small, independent outfit based in Gorey set up by James O’Sullivan and Janis Dravnieks in 2014. It’s really run like a family and their service is fantastic because they genuinely care […]

Leabhar Power Brand Developed to Market Irish Language Books

I was approached by the Irish Book Publishers Association to devise a marketing campaign to promote Irish language books, specifically during Seachtain na Gaeilge. Irish language book publishers and writers produce some amazing, beautiful works but sales are challenging. The number of people in Ireland who say they speak Irish (according to the latest census) […]

Waterford Property Watch Delivers Engagement for Liberty Blue Estate Agents

Regina Mangan is a very dynamic, forward thinking business person. She is constantly learning and taking inspiration from what’s going on, not just around her, but all over the world. Every beneficial thing she learns is put into action in the business, which has grown at an impressive rate over the years. I am proud […]

Wexford Home Preserves Launches Promotion with a Purpose

Tom and Laura Sinnott are a dream to work with.Why? Their products are fantastic – top quality, taste, varieties. And this from a picky fusspot. They tell the truth about their processes. With nationally available commercial jam brands, this is not always the case. I have been in their production kitchen on numerous occasions – […]

Making a bags of customer care

I just had a great weekend away in the west – filled with ponies (at the sales) and swims and meeting friends to share food and a few drinks. One incident marred it though. I left my bag behind when we moved tables at one point in a hotel bar. The staff had it behind […]