How Getting Fed Up Can Lead to a Big F*Up

Over my years working with hundreds of businesses on their brand and marketing strategies and campaigns, I can’t tell you how many times I’ve been asked to help change a logo, strapline, brand colours or radio ad sounds because the client thinks that “they’ve got very tired”. When I delve further I find that it […]

Should You Invest in a Loyalty Programme?

In his book, How Brands Grow Professor Byron Sharp talks about a piece of research conducted by the Ehrenberg-Bass Institute that analysed one of the worlds largest loyalty programmes. This programme, run in Australia, was shown to have a positive effect on customer loyalty BUT a very weak one. Why is this? It’s mostly, according […]

Let’s Go Outside

According to Adworld.ie, A recent study by Global Media & Entertainment (Ireland), conducted by Ipsos B&A, sheds light on the evolving patterns of movement across Ireland, offering valuable insights for small and medium-sized enterprises (SMEs) looking to optimize their advertising strategies. The research, titled “Ireland on the Move”, explores the daily travel habits of individuals […]

You are Your Choices

I just attended an event in Belfast called “Art of Living”, by Ciaran May of Natural Resilience. Ciaran is a powerful speaker and expert on motivation and performance. He explained that, to reach your goals, you need to change your thinking. That your brain is trained to filter experiences in a certain way, based on […]

B2B Marketing – Choosing Who to Target

Thinking carefully about who to target with your marketing can increase your profits by cutting down on wastage. When developing a marketing strategy for a business or brand that sells to another business, we often fall in to the trap of focusing on the faceless corporate business in our marketing, rather than the actual people […]

What is your business’ Vision?

On National Women’s Enterprise Day I was privileged to attend an event where Theresa Grant OBE shared the story of her amazing career as CEO and agent of transformation in the UK public sector. She spoke incredibly well and inspired everyone there. When asked what the characteristics of a good leader are or how to […]

Mailchimp vs LinkedIn for B2B Newsletters

Newsletters are an important part of the toolkit in my marketing strategy. I’ve been trying to decide for the last few months whether or not to continue using Mailchimp to create my newsletters and whether or not to start using LinkedIn for newsletters. To be honest, I have found Mailchimp pretty easy to use and […]

How do Sales and Marketing Work Together?

Let me start by saying what I mean by Sales and what I mean by Marketing here. What I Mean by Sales Sales is any activity that directly results in revenue in a very short period of time. So this could include sales phone calls, sales-focused ads online (click to buy), sales meetings. Sales promotions […]

How to communicate quality in brand communications – “the illusion of effort”

If quality is part of your brand positioning then you need to be communicating that value to your target market at every opportunity. There are many different ways to do this – an interesting one is “the illusion of effort”. I don’t really know why Richard Shotton, behavioural scientist, refers to it as an illusion. […]

What is Business Mentoring?

The term mentoring itself comes from a Greek word meaning “enduring”. To me, this represents one of the key features of mentoring – its sustainability. Mentoring, ideally, should equip you with skills that last a lifetime. The EMCC – the European Mentoring and Coaching Council – defines mentoring as “a learning relationship, involving the sharing […]