Setting a Marketing Budget

So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12 months.  It feels like most are hoping to spend nothing and every Euro spent is viewed as a loss. For marketing to be effective, it needs to be seen as […]

Brand Strategy Made Simple

Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it here are my top three take outs from it: Brand Strategy depends on preparation – finding out what has been done in the past, what worked, what didn’t, what is […]

What’s in a Name?

A note on brand naming As clients who have worked with me will have heard me say many times – a brand is what it does, not what it says. Theoretically, it means that it doesn’t matter a huge amount about the name of the brand; customers (and non-customers) will build perceptions around it based […]

Is the Rise of Private Label all Positive?

The cult of Private Label has been growing and growing over the past 10 years, meeting a strong demand from consumers for lower cost, high quality goods. A recent article on www.fmcg.ie –  https://bit.ly/1naBG7M – estimates that 50% of brands on our supermarket shelves will be own brand by 2025. For the shoppers, this represents good news in […]

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their […]

The Value of Business Mentoring

This article from Forbes magazine talks about the value of mentoring to business people like Bill Gates who benefitted from the advice and guidance of Warren Buffet. Here we are told that we should seek out a mentor who is straight-talking, committed and experienced to get the most out of the experience.  Here in Wexford, the local County […]

Wexford Food Family

In October 2011 I had a little germ of an idea. I could see what food producers in other places were doing to promote themselves as groups and I could see how County Wexford had more than its fair share of really good food producers and I wondered why there was no network here for […]

Now I’m really getting ticked off

Another Monday, another week’s planning session. Over the years I have tried lots of different ways to manage my time and what I do with it with wildly varying success rates. I suppose time management can be a lot like dieting and features the same stages – 1. Need for preventative action identified coming down […]