A Sponsorship TRI-umph for Boland’s BMW

I got to know Rebecca Doyle, Boland’s BMW Head of Business, last year when she introduced me to New Ross Triathlon Club. She is one of the most determined, positive and encouraging people I know. Following an insane (for me) amount of training, this year I took part in the Boland’s BMW By Hook or […]

Strength in Vulnerability

The pratfall effect is a consumer bias discovered by psychologist Elliot Aronson. The jist of it is that people like people who demonstrate a flaw more than those who seem perfect. The experiment involved Aronson showing students two versions (one version per group of students) of an actor playing a contestant in a quiz – […]

Good Sense

I often feel very lucky that the clients I work with are genuinely lovely people. As well as being good business people, most of them are generous and want to contribute to charity and good causes, to give back in some way from their successes. The problem can be though that clients are approached by […]

Setting a Marketing Budget

So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12 months.  It feels like most are hoping to spend nothing and every Euro spent is viewed as a loss. For marketing to be effective, it needs to be seen as […]

Brand Strategy Made Simple

Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it here are my top three take outs from it: Brand Strategy depends on preparation – finding out what has been done in the past, what worked, what didn’t, what is […]

What’s in a Name?

A note on brand naming As clients who have worked with me will have heard me say many times – a brand is what it does, not what it says. Theoretically, it means that it doesn’t matter a huge amount about the name of the brand; customers (and non-customers) will build perceptions around it based […]

Is the Rise of Private Label all Positive?

The cult of Private Label has been growing and growing over the past 10 years, meeting a strong demand from consumers for lower cost, high quality goods. A recent article on www.fmcg.ie –  https://bit.ly/1naBG7M – estimates that 50% of brands on our supermarket shelves will be own brand by 2025. For the shoppers, this represents good news in […]

Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not. The lifetime value of your potential customer hangs in the balance and if they can’t immediately see what you’re selling, why they should buy  your brand over their […]