Objectively Speaking, Your Marketing Needs Focus

Setting good objectives is an important part of your marketing strategy. You cannot have everything as an objective, you need to focus on the important elements that will deliver on your business goals. A good start is to draw out your target customers’ purchase funnel. This means examining the stages that the target customer goes […]

Your Customers Are Your Business

Working with small (and large!) businesses over the last 25 years, I am still surprised at how few businesses invest resources in finding out what their customers think. Without customers, you have no business. As a business owner or manager, you cannot second guess how your customer feels or thinks. Customer research can cost a […]