The Art of Brand Identity Graphics

I had the great pleasure of working with Mary Regan and her sisters Helen and Ger who run Regan Organic Farm in Dranagh, Co. Wexford, along with Mary’s husband David. some time ago. I had first met the Regans at Enniscorthy Farmers Market. This is a wonderful market in the town where many now famous […]

A Sponsorship TRI-umph for Boland’s BMW

I got to know Rebecca Doyle, Boland’s BMW Head of Business, last year when she introduced me to New Ross Triathlon Club. She is one of the most determined, positive and encouraging people I know. Following an insane (for me) amount of training, this year I took part in the Boland’s BMW By Hook or […]

Notions about Idea Generation

Creativity is highly valued and can deliver a lot for a business. The right idea can help a brand to stand out, change customer perceptions and drive revenue. How do you come up with the right idea though? At the start of my marketing life brainstorms were the tool of choice and I loved them. […]

I Got a (mini)MBA so Now I Know I Know Nothing

This summer I completed the mini MBA in Marketing with Professor Mark Ritson. I have worked in marketing for over 26 years now and a lot of what was taught I was already practicing but it was wonderful to hear clear, incisive marketing principals explained and built on with so much sense and so little […]

Objectively Speaking, Your Marketing Needs Focus

Setting good objectives is an important part of your marketing strategy. You cannot have everything as an objective, you need to focus on the important elements that will deliver on your business goals. A good start is to draw out your target customers’ purchase funnel. This means examining the stages that the target customer goes […]

Your Customers Are Your Business

Working with small (and large!) businesses over the last 25 years, I am still surprised at how few businesses invest resources in finding out what their customers think. Without customers, you have no business. As a business owner or manager, you cannot second guess how your customer feels or thinks. Customer research can cost a […]