Marketing Notes

The Long and the Short of it is a book written by Les Binet and Peter Field, both famous in the marketing industry. It is

Naming a Brand to Maximise Marketing Effectiveness Coming up with a name for your new business or product can be hellish hard. This is your

In developing your brand and marketing strategy, it is vital to have a clear picture of what your brand image is. This is not, as

Brand positioning is what you want your brand to stand for in the target customer’s mind. Working out what your brand positioning should be involves

Is it worth entering your food brand or food product into an awards programme? The entry cost for food awards vary – for example, the

Listen to the podcast episode here. You can subscribe to the Useful Marketing Stories Podcast here. Susan Hayes Culleton – “the Oprah of finance in