What is Business Mentoring?
The term mentoring itself comes from a Greek word meaning “enduring”. To me, this represents one of the key features of mentoring – its sustainability.
Useful Marketing Foundations Workshop
Do you want to grow your business, customer base, revenues, and margin? You know you need a great marketing strategy but do you feel a
What is the Marketing Mix?
Edmund Jerome McCarthy was an American marketing professor (1928 – 2015) and author of Basic Marketing: A Managerial Approach, a book which has been one
Radio ratings beat TV in US for 1st time
From RadioCentreIreland.ie – “Radio ratings in the U.S. have accomplished something few could have foreseen. Among 18-49 year old’s, AM/FM radio now beats TV in
How to use ChatGPT for Marketing?
Chat GPT is gaining momentum and fast. However apprehensive you may be about what it means for your future if you are working in the
What is the point in press advertising?
Press advertising has been a hugely important way to reach consumers since the first newspaper ad was published in 1704. Business and brand owners now