Good Sense
I often feel very lucky that the clients I work with are genuinely lovely people. As well as being good business people, most of them
Your Customers Are Your Business
Working with small (and large!) businesses over the last 25 years, I am still surprised at how few businesses invest resources in finding out what
Setting a Marketing Budget
So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12
Brand Strategy Made Simple
Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it
E-Commerce Website – You’ve launched, now what?
To make a website successful, it needs to be nurtured every day from launch and this will take resources.
What’s in a Name?
A note on brand naming As clients who have worked with me will have heard me say many times – a brand is what it
