B2B Marketing – Choosing Who to Target
Thinking carefully about who to target with your marketing can increase your profits by cutting down on wastage. When developing a marketing strategy for a
What is your business’ Vision?
On National Women’s Enterprise Day I was privileged to attend an event where Theresa Grant OBE shared the story of her amazing career as CEO
Mailchimp vs LinkedIn for B2B Newsletters
Newsletters are an important part of the toolkit in my marketing strategy. I’ve been trying to decide for the last few months whether or not
How do Sales and Marketing Work Together?
Let me start by saying what I mean by Sales and what I mean by Marketing here. What I Mean by Sales Sales is any
How to communicate quality in brand communications – “the illusion of effort”
If quality is part of your brand positioning then you need to be communicating that value to your target market at every opportunity. There are
What is Business Mentoring?
The term mentoring itself comes from a Greek word meaning “enduring”. To me, this represents one of the key features of mentoring – its sustainability.
