Notions about Idea Generation
Creativity is highly valued and can deliver a lot for a business. The right idea can help a brand to stand out, change customer perceptions
I Got a (mini)MBA so Now I Know I Know Nothing
This summer I completed the mini MBA in Marketing with Professor Mark Ritson. I have worked in marketing for over 26 years now and a
Objectively Speaking, Your Marketing Needs Focus
Setting good objectives is an important part of your marketing strategy. You cannot have everything as an objective, you need to focus on the important
Good Sense
I often feel very lucky that the clients I work with are genuinely lovely people. As well as being good business people, most of them
Your Customers Are Your Business
Working with small (and large!) businesses over the last 25 years, I am still surprised at how few businesses invest resources in finding out what
Setting a Marketing Budget
So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12
