How do Sales and Marketing Work Together?
Let me start by saying what I mean by Sales and what I mean by Marketing here. What I Mean by Sales Sales is any
How to communicate quality in brand communications – “the illusion of effort”
If quality is part of your brand positioning then you need to be communicating that value to your target market at every opportunity. There are
What is Business Mentoring?
The term mentoring itself comes from a Greek word meaning “enduring”. To me, this represents one of the key features of mentoring – its sustainability.
What is the Marketing Mix?
Edmund Jerome McCarthy was an American marketing professor (1928 – 2015) and author of Basic Marketing: A Managerial Approach, a book which has been one
Radio ratings beat TV in US for 1st time
From RadioCentreIreland.ie – “Radio ratings in the U.S. have accomplished something few could have foreseen. Among 18-49 year old’s, AM/FM radio now beats TV in
How to use ChatGPT for Marketing?
Chat GPT is gaining momentum and fast. However apprehensive you may be about what it means for your future if you are working in the
