How to Choose a Brand Name

Naming a Brand to Maximise Marketing Effectiveness Coming up with a name for your new business or product can be hellish hard. This is your

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What is brand image?

In developing your brand and marketing strategy, it is vital to have a clear picture of what your brand image is. This is not, as

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What is brand positioning?

Brand positioning is what you want your brand to stand for in the target customer’s mind. Working out what your brand positioning should be involves

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