What is the point in press advertising?
Press advertising has been a hugely important way to reach consumers since the first newspaper ad was published in 1704. Business and brand owners now
What is The Long and The Short of it in Marketing?
The Long and the Short of it is a book written by Les Binet and Peter Field, both famous in the marketing industry. It is
How to Choose a Brand Name
Naming a Brand to Maximise Marketing Effectiveness Coming up with a name for your new business or product can be hellish hard. This is your
What is Brand Image?
In developing your brand and marketing strategy, it is vital to have a clear picture of what your brand image is. This is not, as
What is brand positioning?
Brand positioning is what you want your brand to stand for in the target customer’s mind. Working out what your brand positioning should be involves
How Food Awards Help in Food Marketing
Is it worth entering your food brand or food product into an awards programme? The entry cost for food awards vary – for example, the
