A Sponsorship TRI-umph for Boland’s BMW
I got to know Rebecca Doyle, Boland’s BMW Head of Business, last year when she introduced me to New Ross Triathlon Club. She is one
Strength in Vulnerability
The pratfall effect is a consumer bias discovered by psychologist Elliot Aronson. The jist of it is that people like people who demonstrate a flaw
Notions about Idea Generation
Creativity is highly valued and can deliver a lot for a business. The right idea can help a brand to stand out, change customer perceptions
I Got a (mini)MBA so Now I Know I Know Nothing
This summer I completed the mini MBA in Marketing with Professor Mark Ritson. I have worked in marketing for over 26 years now and a
How to Set Marketing Objectives
Setting good objectives is an important part of your marketing strategy. You cannot have everything as an objective, you need to focus on the important
Good Sense
I often feel very lucky that the clients I work with are genuinely lovely people. As well as being good business people, most of them
