I develop strategic and coherent marketing plans that help your business to compete more effectively in a sustainable way.
Using experience built up over 18 years strategising for brands like Coca-Cola, BT, Sky as well as for dozens of SMEs and scores of small businesses, my marketing plans are tailored specifiacally for your business.
Your marketing plan will include all the elements needed for a robust strategy, wherever your business is now – launching, growing or facing new challenges.
Your marketing plan will generally include:
Brand analysis – a thorough look at your brand values, personality and offering
Target audience analysis – who exactly are you talking to and who should you be talking to?
Communications strategy – how to reach your market effectively via on and offline marketing, advertising, PR, social media, direct marketing, mobile marketing, events, on pack
Channel marketing – ensuring buy in from distributers, retailers and others in the chain
I also help you to look at the setting of marketing objectives, resourcing and include an in-house workshop for key staff.
Your plan should be based on a period of 3 years and include a 12 month activity calendar, which is detailed enough for you to implement in-house if appropriate.
Having a strong, strategic marketing plan can make a huge difference to the success of your business.
If you’d like more information on marketing plans, please do contact paula@ronanmarketing.ie
