What is your business’ Vision?

On National Women’s Enterprise Day I was privileged to attend an event where Theresa Grant OBE shared the story of her amazing career as CEO and agent of transformation in the UK public sector. She spoke incredibly well and inspired everyone there. When asked what the characteristics of a good leader are or how to […]

What’s in a Name?

A note on brand naming As clients who have worked with me will have heard me say many times – a brand is what it does, not what it says. Theoretically, it means that it doesn’t matter a huge amount about the name of the brand; customers (and non-customers) will build perceptions around it based […]