What is your business’ Vision?
On National Women’s Enterprise Day I was privileged to attend an event where Theresa Grant OBE shared the story of her amazing career as CEO and agent of transformation in the UK public sector. She spoke incredibly well and inspired everyone there. When asked what the characteristics of a good leader are or how to […]
Brand Strategy Made Simple
Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it here are my top three take outs from it: Brand Strategy depends on preparation – finding out what has been done in the past, what worked, what didn’t, what is […]
