Strength in Vulnerability
The pratfall effect is a consumer bias discovered by psychologist Elliot Aronson. The jist of it is that people like people who demonstrate a flaw more than those who seem perfect. The experiment involved Aronson showing students two versions (one version per group of students) of an actor playing a contestant in a quiz – […]
Setting a Marketing Budget
So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12 months. It feels like most are hoping to spend nothing and every Euro spent is viewed as a loss. For marketing to be effective, it needs to be seen as […]
Brand Strategy Made Simple
Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it here are my top three take outs from it: Brand Strategy depends on preparation – finding out what has been done in the past, what worked, what didn’t, what is […]
