Brand Design for Organic Food Producers
I have been buying Regan Organic Chicken since they began selling in Enniscorthy Farmers Market – it is seriously the best chicken you will ever taste. I love that it is reared free range on all organic feed just a few kilometres up the road from me. When Mary Regan asked me to help her […]
A Sponsorship TRI-umph for Boland’s BMW
I got to know Rebecca Doyle, Boland’s BMW Head of Business, last year when she introduced me to New Ross Triathlon Club. She is one of the most determined, positive and encouraging people I know. Following an insane (for me) amount of training, this year I took part in the Boland’s BMW By Hook or […]
Strength in Vulnerability
The pratfall effect is a consumer bias discovered by psychologist Elliot Aronson. The jist of it is that people like people who demonstrate a flaw more than those who seem perfect. The experiment involved Aronson showing students two versions (one version per group of students) of an actor playing a contestant in a quiz – […]
I often feel very lucky that the clients I work with are genuinely lovely people. As well as being good business people, most of them are generous and want to contribute to charity and good causes, to give back in some way from their successes. The problem can be though that clients are approached by […]
Setting a Marketing Budget
So many small businesses start off the business year with no idea of what the marketing budget is going to be for the following 12 months. It feels like most are hoping to spend nothing and every Euro spent is viewed as a loss. For marketing to be effective, it needs to be seen as […]
Brand Strategy Made Simple
Here’s a really interesting, inspiring and fun article on Brand Strategy by Mark Ritson for Marketing Week. If you don’t have time to read it here are my top three take outs from it: Brand Strategy depends on preparation – finding out what has been done in the past, what worked, what didn’t, what is […]
E-Commerce Website – You’ve launched, now what?
To make a website successful, it needs to be nurtured every day from launch and this will take resources.
What’s in a Name?
A note on brand naming As clients who have worked with me will have heard me say many times – a brand is what it does, not what it says. Theoretically, it means that it doesn’t matter a huge amount about the name of the brand; customers (and non-customers) will build perceptions around it based […]