Regina Mangan is a very dynamic, forward thinking business person. She is constantly learning and taking inspiration from what’s going on, not just around her, but all over the world.
Every beneficial thing she learns is put into action in the business, which has grown at an impressive rate over the years. I am proud to say that I have been working with Liberty Blue Estate Agents as Marketing Consultant since 2015.
In 2019 she suggested creating a way to update people about what was going on in the property market. The solution we decided on was, of course, a newsletter.
However, I saw a way to promote Liberty Blue’s positioning as helpful experts in a bigger way.
Instead of just starting the Liberty Blue Estate Agents Newsletter, I suggested developing a sub brand ; Waterford Property Watch.
This elevated the information that Liberty Blue was putting out and gave it an urgency – those interested in selling or investing in Waterford property would need to keep up with this channel.
Over the past 3 years, Regina has produced an impressive collection of of video interviews with property experts, arranged expert events, delivered important information by newsletters – all under the Liberty Blue Estate Agents Waterford Property Watch brand.
The branding has made it easier to get media releases published too.
Waterford Property Watch as a strategy for Liberty Blue Estate Agents has made a very significant difference in the perception of the content put out by the company as credible and objective as well as increasing serious engagement amongst the target audience. It has helped Liberty Blue to be recognised as the experts in their field and has certainly resulted in more sellers on the books.
If you are interested in selling a property in Waterford or in becoming a landlord – there is nobody better that you could work with than Liberty Blue – check out their Google reviews here.