On National Women’s Enterprise Day I was privileged to attend an event where Theresa Grant OBE shared the story of her amazing career as CEO and agent of transformation in the UK public sector.

She spoke incredibly well and inspired everyone there. When asked what the characteristics of a good leader are or how to be a good leader, she gave some great advice, including:

I thought about the first item on Theresa’s list – clarity of vision. We hear business leaders talking about vision so often, but do we really know what it means, how to develop it and, more importantly in my view, how to use it?

Developing Your Business’s Vision

Using Your Business’s Vision Statement

Check your vision to ensure that it is feasible

Work back to create the milestones that would lead to your vision

Write down the steps that would be needed to make these milestones and the end vision a reality

This becomes the core part of your business plan

Find a way to state your vision so that everyone understands it and that it inspires all to reach that big dream goal

Share the business vision often with your team and review it on a regular basis to check progress

Vision Statement Examples

To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.


To help people and businesses throughout the world realise their full potential.

What’s Your Vision?

Do you have a Vision Statement for your business? If not, give it a go – it will definitely help in your business growth and marketing planning.

Keep it simple, memorable and inspiring and use it regularly in your decision-making – this will help turn your vision into a reality.